Sara Truax

Sara Truax currently serves as Team Lead Retail Media Perfume at flaconi, where leadership of a five-member team is a key responsibility, alongside direct reporting to the VP of Retail Media. With a robust background in retail media and digital marketing, Sara has successfully developed strategic partnerships with major brands such as DIOR and Chanel, while launching innovative marketing solutions and revenue streams for the company. Prior to this role, Sara held several leadership positions at flaconi, driving significant growth in the perfume category and introducing new marketing initiatives. Previous experience includes a Merchandise Manager role at Lesara and an MBA from SDA Bocconi, where Sara also held a leadership position in the Luxury and Arts Club. Educational qualifications also include a BS in Business Administration from UNC Kenan-Flagler Business School.