Digital Marketing Specialist

Position: Digital Marketing Specialist

The Digital Marketing Specialist primarily will use various marketing platforms to improve efficiency, generate leads, and create more revenue for the company. This will mainly be done through creating email campaigns and automations, however, the Digital Marketing Specialist will also work with other team members to ensure that all marketing-related tasks are being handled effectively. The ideal candidate should have proven success building and managing a variety of email campaigns and automations for multiple projects.

RESPONSIBILITIES:

Full ownership of email campaigns: write, execute, and schedule daily email marketing campaigns using HubSpot software Coordinate with Copywriters to ensure that all campaigns are written in advance Provide quality assurance for outgoing email campaigns for the proper voice, image choice, segmentation, etc. Monitor, track, and report on all marketing campaign performance Provide analysis and new ideas and testing options Work closely with creative team to develop and test new ideas for campaigns Build all necessary automations for every campaign using HubSpot and Zapier Building post purchase communication flows, lead distribution flows to our sales team, instant integrations between platforms Write, and schedule SMS and push notification campaigns using using various platforms Continuously work to grow and define our database of 3,000,000+ contacts

QUALIFICATIONS:

Experience, Competencies and Education:

BA in Marketing or Sales Management or related field preferred Proven experience (3+ years) in email marketing and automation using the Hubspot interface Minimum 2 years in building and deploying SMS and push notification campaigns Experience in Shopify, HubSpot, Zapier, and/or clickfunnels desired but not required A deep understanding of journey mapping, email triggers, segmentation, and behavior targeting Familiarity of CAN-SPAM laws preferred Ability to handle shifting priorities, tight deadlines, and multiple projects at once In-depth knowledge of email campaign best practices to maintain and improve email deliverability Strong writing skills with attention to detail Highly collaborative and interested in working in multiple areas Willingness to work a flexible schedule Highly motivated to work in a fast paced environment Ability to perform well under pressure Very strong analytical skills

FLASHGAS is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.