Flexion
William Gregory has a diverse work experience spanning over several companies. William is currently working as the Group Financial Controller at Flexion since April 2023. Prior to this, from March 2021 to April 2023, they served as a Financial Controller at the same company. Before joining Flexion, William worked as a Financial Accountant at Encompass Digital Media from May 2020 to March 2021.
In 2018 to 2020, William held the position of Group Financial Accountant at Sermo. William also served as a Group Financial Accountant at The Laser Group (Pty) Ltd from July 2016 to July 2018.
William's career began as a Sales Representative at Core Computer Business from September 2008 to August 2009. This was followed by a role as a Finance Administrator at AGA Recruitment Specialists from December 2009 to April 2012.
From May 2012 to July 2016, they worked at Hobbs Sinclair where they served as an Audit Clerk and later as an Audit Supervisor. During their time at Hobbs Sinclair, they gained experience in reporting audit findings, working with the Auditor General on various projects, and performing comprehensive audits of financial statements.
Overall, William Gregory has demonstrated a strong background in finance and accounting, with progressively more responsible roles throughout their career.
William Gregory completed their Bachelor of Accounting Science (BCompt) degree from the University of South Africa/Universiteit van Suid-Afrika, studying from 2009 to 2015. Prior to that, they attended Edgemead High School from 2004 to 2008. In addition, they obtained the certification "Completed SAICA Articles" from SAICA CA(SA) in May 2016.
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Flexion
Flexion was founded to provide a unique monetisation and distribution platform for developers and publishers.Flexion enables developers to be able to fully focus on application development and it helps them with monetisation through the use of the automated Flexion wrapping solution. By allowing their applications to be wrapped Flexion can helpdevelopers implementing in-app billing, new charging models, DRM and up-selling without any additional work required by the developer. The market for mobile apps and games has become a billion dollar market since Apple launched the iPhone in 2007. There are now hundreds of thousands of developers who are looking to distribute their mobile applications to content hungry consumers. The market is growing quickly but there are still a few limiting factors that are holding back app developers and limiting their potential to make money. For instance, distribution is still fairly limited and comes mainly from OEMs, operators and a few independent stores such as Amazon and Getjar. This means that stores in general are overcrowded and developers struggle to get visibility and make money. Most App stores also lack good charging methods and pricing models which means that conversion rates suffer. As a result many developers have opted for free apps funded by advertising as a last option, but very few generate any substantial revenues from this.