Flora Food Group
Julio Lacerda is a seasoned marketing professional with extensive experience in brand management and strategic marketing across multiple industries. Currently serving as Senior Global Brand Manager at Flora Food Group since August 2023, Julio has previously held roles such as Freelancer in Global Content Strategy at Philips and Head of Marketing at Procter & Gamble. During a decade at Procter & Gamble, Julio led significant initiatives, including the successful management of Brazil's Fabric & Home Care category and driving substantial growth in the Gillette Female business. Julio's expertise encompasses 360-degree marketing strategies, new product launches, and P&L accountability, complemented by a Master's in Digital Marketing from the Digital Marketing Institute. Earlier experience includes inventory management at Zara Brasil, showcasing a solid foundation in operational analysis and performance metrics.
Flora Food Group
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The driving force behind our success as a global leader in plant-based food are the circa 4,800 Flora Foodies who live our purpose every day and are engaged in our mission, delivering through our values of Performance, Care and Passion. Results Matter. With an ‘Always Day 1 mindset’. Always one step ahead, driven by data, with a finger on the pulse – our customers and consumers are at the heart. We identify the sweet spot; we relish challenge; we own it. We're agile decision-makers, with the courage to pivot, we sometimes fail fast - but learn even faster. Kindness wins. With a long-term focus on building a sustainable future, Flora Foodies show the 'Courage to Care' for each other, our communities, and the next generation. We believe in doing the right thing and 'Come As You Are' is not just a saying; it's an invitation to be authentic and bring your whole, true self to work. Difference brings angles and ideas to the party – we want you to be you. Passion fuels our Next Generation of the Food journey. Full of energy and possibility, Flora Foodies constantly raise the bar, driving the Flora Food Group and one another forwards. We're a team of food lovers and enthusiasts – our sum is truly greater than our parts, and we absolutely love what we do.