Alec Pobiega

Senior Lifecycle Strategist at Fluency Firm

Alec Pobiega is a CRM & Lifecycle Strategist at Fluency Firm since March 2022. Prior to this role, Alec worked as a Digital Marketing Specialist at Health Direct from May 2018 to March 2022. Alec also has experience working as a Production Assistant at Beachbody from August 2015 to July 2018. Alec holds a Bachelor of Science degree in General Social Science with a concentration in Business and Economics from the University of Oregon. Additionally, Alec completed a program at UCLA Extension in 2020-2021.

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Orange, United States

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Fluency Firm

Fluency Firm is a full-stack growth marketing agency that uses a data-driven approach to help brands build and scale their audiences, customers, company, and revenue through creative, web design, CRO, performance media, analytics, and technology. Founded by a couple of DTC nerds working in tech, media, entertainment, and ecommerce for the last 15 years at brands like Hulu, NBC Universal, Sony Pictures, Anine Bing, Joie, and more. Fluency Firm sits at the intersection of commerce, tech, growth, and creative to act as your outsourced Chief Digital or Growth Officer. Services we offer: - Performance Marketing & Media Buying (Facebook, Google, Pinterest, TikTok, Snap, CTV, DRTV, OOH, Audio) - Ecommerce & Growth Strategy - CRM, Retention, & Email Marketing (Klaviyo, Listrak, SailThru, Salesforce, and more) - SEO - Conversion Rate Optimization