Fluency
Mike Lane has a diverse work experience spanning over two decades. Mike is the CEO and Founder of Fluency, Inc., a business-to-business digital advertising platform provider. At Widewail, they serve as a Board Member and Investor, focusing on review generation and social media management. Additionally, Lane is a Board Member at E INC and OhMD, where they advise and invests in these companies. Mike is also a Board Member at the Vermont Center for Emerging Technologies, Spectrum Youth and Family Services, and Parent Co. Furthermore, Lane served as the Vice President of Strategic Development at Dealertrack Technologies and was the CoFounder and Chief Operations Officer at Dealer.com, where they played a key role in the operational excellence and growth of the company.
Mike Lane attended Clarkson University from 1993 to 1997, where they obtained a Bachelor of Science degree. During their time at Clarkson University, Mike focused their studies on Engineering and Management, Marketing, and Technical Communications.
Fluency
Fluency is a Business-to-Business Enterprise Digital RPA (Robotic Process Automation) Advertising Platform.Fluency provides an enterprise-level technology platform that automates critical, necessary, but repetitive and time-consuming tasks associated with digital advertising management. Fluency’s platform allows users to operate with the highestlevel of efficiency, enabling them to focus on strategic business objectives that deliver cost-effective, optimized advertising campaigns. This results in easily scalable rpa advertising strategies that increase competitive advantage and optimize market share growth opportunities.Fluency's clients are industry-focused digital marketing companies or large organizations that manage their digital marketing in-house. They manage multi-million dollar digital media portfolios across hundreds or thousands of accounts.The founders of Fluency consist of highly experienced experts in the fields of digital advertising, engineering and client relations. They have proven success in building a digital marketing firm for the automotive vertical into a formidable disruptor valued at over $1B. Taking that experience and finding new ways to improve the technology, they created the Fluency platform to bring digital advertising to a new level. Fluency offers unprecedented automation, efficiency, and campaign effectiveness so teams can focus on the things that make their business move forward and capture the market opportunity.