Fluency
Peter Lavetsky has extensive work experience in the software engineering field. Peter is currently working at Fluency - Advertising Automation Platform as a Principal Software Engineer. Prior to this, they held the position of Staff Engineer at the same company. At Fluency, Peter is responsible for managing large digital media portfolios for industry-focused digital marketing companies.
Before joining Fluency, Peter worked at Dealer.com for several years. Peter held various roles including Staff Engineer, Senior Research & Development Analyst, and R&D. In these positions, they oversaw the award-winning Digital Advertising platform Total Control Dominator and provided mentorship and guidance to coworkers. Peter also led the software architecture for Total Control Dominator, focusing on 3rd party API integration, strategy development, and account reconciliation. Additionally, Peter contributed to the development and maintenance of an in-house CMS platform during a period of explosive growth at Dealer.com.
Peter's work experience demonstrates their expertise in the digital advertising industry, software engineering, and leading and mentoring teams.
Peter Lavetsky attended Clarkson University from 1996 to 2000. Peter graduated with a Bachelor of Science degree in Technical Communications.
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Fluency
Fluency is a Business-to-Business Enterprise Digital RPA (Robotic Process Automation) Advertising Platform.Fluency provides an enterprise-level technology platform that automates critical, necessary, but repetitive and time-consuming tasks associated with digital advertising management. Fluency’s platform allows users to operate with the highestlevel of efficiency, enabling them to focus on strategic business objectives that deliver cost-effective, optimized advertising campaigns. This results in easily scalable rpa advertising strategies that increase competitive advantage and optimize market share growth opportunities.Fluency's clients are industry-focused digital marketing companies or large organizations that manage their digital marketing in-house. They manage multi-million dollar digital media portfolios across hundreds or thousands of accounts.The founders of Fluency consist of highly experienced experts in the fields of digital advertising, engineering and client relations. They have proven success in building a digital marketing firm for the automotive vertical into a formidable disruptor valued at over $1B. Taking that experience and finding new ways to improve the technology, they created the Fluency platform to bring digital advertising to a new level. Fluency offers unprecedented automation, efficiency, and campaign effectiveness so teams can focus on the things that make their business move forward and capture the market opportunity.