Tracy Furrier

Tracy Furrier is an accomplished marketing professional with extensive experience in testing strategy and performance optimization across various industries. Currently serving as a Testing Strategy and Performance Optimization Consultant at Fluent, Inc. and Ordergroove, Tracy drives innovative strategies for A/B testing and subscription growth. Previous roles include Head of Email and CRM at VTS, where a 400% improvement in email metrics was achieved, and VP of Loyalty Marketing at CSC Generation, where a crypto-based paid loyalty program was designed. Tracy's expertise also encompasses leadership positions at NorthPage, Affinion Group, Sharecare, Inc., Webloyalty.com, and Time Inc., demonstrating a strong track record in customer acquisition, engagement marketing, and team management. Tracy holds a Bachelor of Science in Business Administration from Northeastern University.