Fuwa Fuwa, meaning “fluffy fluffy” is North America’s largest soufflé pancake and dessert café, and now it’s come to the UK as fluffy fluffy. Fluffy Fluffy first launched its signature souffle pancakes in 2018, taking Toronto, Canada by storm. They now have 32 sites across North America, plus multiple sites in Europe. The brand, known for its light and fluffy Japanese souffle-style pancakes, opened its debut UK site in Manchester in October 2022 with an estate of 9 stores and more coming soon. Fluffy Fluffy is hoping to open further sites in 2025 with more franchisees signing in other cities.

The carefully crafted Fluffy Fluffy pancakes are served in the Japanese soufflé style and have become a viral sensation with fans queuing along the street to be the first to get a taste. Each of the fluffy pancakes begins with egg whites whipped to soft peaks, essential to their finally airy quality, and is then cooked very slowly at low temperature. Tasting like a delicate balance between a soufflé and a traditional pancake, soufflé pancakes are soft, bouncy, and light.

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Fluffy Fluffy UK

Fluffy Fluffy UK's headquarters in Manchester, United Kingdom

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Bilal Saleem

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