Krista Zehder

Krista Zehder has a diverse and extensive work experience spanning multiple industries. Krista is currently the Director of Product Marketing at FMG since May 2022. Prior to that, they held the role of Assistant Vice President, Marketing - M&A and Conversions at LPL Financial from April 2021 to May 2022, where they successfully managed communication strategies for large event transitions.

Before joining LPL Financial, Krista worked as a Marketing Project Manager (contractor) for Vendorpass, assigned to work with LPL Financial. During this role from October 2020 to April 2021, they focused on change management strategies and developed communication plans for large bank conversions.

From 2011 to 2020, Krista held various roles at Cetera Financial Group, including Marketing and Communications Manager, Senior Marketing Specialist, and Senior Marketing Consultant. During their tenure, they played a key role in developing product strategies, launching marketing tools, and building successful advisor marketing programs.

Prior to Cetera Financial Group, Krista worked at LPL Financial as a Marketing Manager and Marketing Consultant from March 2007 to December 2011. In these roles, they collaborated with agency partners to develop engaging content, executed marketing campaigns, and provided consultations to financial advisors.

Krista'searlier work experience includes serving as the Director of Marketing at Pacific Green from June 2005 to March 2007, a Sales and Marketing Assistant at The San Diego Union-Tribune from May 2004 to June 2005, and a Marketing Assistant at First Community Village from October 2002 to March 2004.

Krista Zehder completed their Bachelor's degree in Communication and Media Studies from The Ohio State University between 1999 and 2002. Prior to that, they studied abroad at Griffith University for Fine and Studio Arts in 1998. From 1997 to 1999, they attended Central Connecticut State University, where they earned their Bachelor of Arts (B.A.) in Communications. Furthermore, Krista Zehder obtained various certifications in advanced content marketing, product marketing, communication for product managers, strategic marketing planning, digital marketing tools, online marketing foundations, product management, and keyword strategy from LinkedIn in August 2020.