Focus Lab
Will Straughn is a seasoned professional in the branding industry, currently serving as Partner and President at Focus Lab since January 2015, where the agency specializes in aiding intentional companies in their growth. Additionally, Will holds the position of Partner and President at Odi, a B2B brand agency focused on the needs of early-stage startups since February 2023. Will is also recognized as an official member of the Forbes Business Council since September 2021.
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Focus Lab
Focus Lab is an established brand agency helping B2B companies resonate with their customers and stand out as industry leaders. For more than a decade, our team of brand designers, strategists, and writers has helped organizations unlock their fullest potential with bold, original brand identities. We specialize in crafting visual + verbal identities for companies ranging from startups to established brands. Clients include Marketo, Netflix, ASAPP, Galvanize, Frame.io, Udacity, Braze, Deputy, Outreach. Reach us at hello@focuslab.agency.