FOND OF GmbH
Barbara Beer is a UGC Manager at FOND OF GmbH, pinqponq, and AEVOR since May 2023. Prior experience includes serving as a Social Media Manager at DDB Germany, where responsibilities involved editorial planning, content production management, social media reporting, and community management for clients such as BAUHAUS and Bonne Maman. Previous roles include Associate in Social Media at Weber Shandwick, focusing on copywriting, community management, and influencer management, as well as a Social Media Manager at WDR. Barbara Beer also interned at the Berlin International Film Festival and held various assistant roles in account management and educational program support. Academic qualifications include a Master of Arts in Arts- and Cultural Management from the University of Düsseldorf and a Bachelor of Arts in Media Studies and History of Arts from the University of Cologne.
FOND OF GmbH
FOND OF considers itself as a platform for progression, development of potential and personal growth. In 2010 the founders started the mission to revolutionize the market for schoolbags with their first brand ergobag. Since then a total of seven brands have been developed, Affenzahn, ergobag, satch, AEVOR, pinqponq and SALZEN which are backpack brands for kids, lifestyle and business. The latest brand is the fashion label, FUNKTION SCHNITT,. All brands are characterised by uniqueness in design, product functionality, responsibility in production and - above all - “playful performance” among the team.