Francois Jordaan

Francois Jordaan is a seasoned user experience designer with extensive experience in various prominent companies. As the Principal User Experience Designer at Foolproof since January 2022, Francois previously held the position of Senior User Experience Architect at BBC, overseeing UX architecture for BBC News products. Prior to that, experience includes roles at NG Launchpad as a User Experience Designer, where involvement focused on D2C insurance products, and serving as Director of User Experience at Isotoma Limited, specializing in bespoke software design. Earlier career includes director-level positions at LBi and leadership in information architecture at Wheel, where Francois established a core competency in the discipline. Career began with web design roles across several organizations. Francois holds a BA in Graphic Design from the University of Stellenbosch in South Africa.