Foolproof
Joel Lim is an accomplished Creative Technology and AI Lead at Foolproof, where leadership of the Creative Technology and AI practice takes precedence. With a diverse background as a Senior Creative Technologist at Ogilvy UK and an Associate Creative Director at iris Worldwide, Joel combines extensive creativity with technical expertise. Additional contributions include founding the networking group International Creatives London, serving as a marketing lecturer at Resurgo Trust, and judging the prestigious D&AD awards. Educational credentials encompass a Master’s degree in Interactive and Visual Design from Queensland University of Technology and multiple certificates in programming languages from Codecademy, alongside a Bachelor's degree in Creative Advertising from Auckland University of Technology.
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Foolproof
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Foolproof is a global experience design company specialising in end-to-end B2B and B2C product and service design for the world's biggest brands.