Sally Hunter

Sally Hunter is a seasoned digital analytics professional with extensive experience in various roles across different industries. Currently serving as a Senior Digital Analytics Consultant at Foolproof since June 2022, Sally previously worked as a Digital Analytics Manager at KFC UK & Ireland, where user journeys across multiple digital channels were mapped to enhance understanding and presentation of data. Earlier roles include Analyst and Strategy support at Hunter Insights, Digital Insight Analyst at L.K. Bennett, and Business Data Consultant at 77 Diamonds. Additionally, Sally has contributed as a Senior Data Analyst and B2C Data Insight Consultant at Newsquest Specialist Media Ltd, providing business intelligence to inform strategies and decisions for multiple brands. Sally's career began as an Insight Analyst at Hampshire County Council, focusing on educational data analysis. Sally holds a Bachelor of Science degree in Psychology from the University of Plymouth.