Force Motors
Brij Bhan Pratap Singh possesses extensive experience in international sales and business development across diverse geographical regions including Latin America, Europe, and North Africa. Currently serving as Cluster Head at Force Motors Ltd since May 2022, Brij oversees multiple key areas such as sales, profitability, strategy planning, and product management. Prior roles include Business Head at SONALIKA FAMAG S.P.A in Algeria, where responsibilities encompassed revenue generation and strategic channel management, and Sr. Manager at TAFE, focusing on sales and product management in North Africa. Earlier positions also include Regional Manager at Royal Enfield and roles in international sales and marketing at Force Motors Ltd. Brij Bhan Pratap Singh holds an MBA in International Business from BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY, completed in 2007.
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Force Motors
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Force Motors is a fully vertically integrated automobile company, with expertise in design, development and manufacture of the full spectrum of automotive components, aggregates and vehicles. Its range includes Traveller light commercial vehicles, Trax multi-utility and Gurkha cross country vehicles, and the Balwan range of Agricultural Tractors. The company continues in the founder’s vision of providing efficient, utilitarian vehicles that empower the individual entrepreneur to meet his and country’s ever changing needs.