Force Motors
Rakesh Maru currently serves as the President of Sales & Marketing at Force Motors Ltd since August 2022. Prior to this, Rakesh held various leadership roles at the Mahindra Group from 2013 to August 2022, including Head of Key Initiatives and Senior General Manager of Sales for LCV, ICV, MCV, and Buses. Rakesh's extensive experience in the automotive sector began at Mahindra & Mahindra from 1989 to 2006 in several capacities, including Area Manager and Senior Manager. Rakesh's academic credentials include an Advanced Professional Development Program in Strategic Business Management from Harvard Business School in 2019, an MBA in Marketing from the University of Michigan in 2015, and an Engineer's Degree in Agricultural Engineering from the University of Rajasthan completed in 1988.
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Force Motors
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Force Motors is a fully vertically integrated automobile company, with expertise in design, development and manufacture of the full spectrum of automotive components, aggregates and vehicles. Its range includes Traveller light commercial vehicles, Trax multi-utility and Gurkha cross country vehicles, and the Balwan range of Agricultural Tractors. The company continues in the founder’s vision of providing efficient, utilitarian vehicles that empower the individual entrepreneur to meet his and country’s ever changing needs.