Kelly Whiteside

Kelly Whiteside is a Metrics Analyst at FordDirect since October 2021, bringing extensive experience in analytics and digital marketing. Previously, Kelly served as a Senior Analyst Programmatic at Digitas North America and as a Business Analyst at Carat USA. Prior roles included Senior Associate in Ad Operations at IPG Mediabrands, where responsibilities included managing campaign creation and creative implementation across various platforms, and Group Coordinator at MRM//McCann, providing executive support and assisting in creative writing. Kelly began professional development as a Market Research Intern at Gibbs Planning Group, focusing on market perceptions in urban retail. Educational qualifications include a Master’s Degree in Business Administration and a Bachelor’s Degree in Marketing from Walsh College.