Michael Laney

Michael Laney currently serves as a Product Manager for VINReal at FordDirect since August 2020. Concurrently, Michael co-founded Motor City Bullitts in May 2015, an owner's club for Bullitt edition Ford Mustang enthusiasts. Prior experience includes a Project Manager role at Alteris Group from October 2014 to July 2020, where Michael managed various marketing projects for Ford Motor Company, notably producing the successful Ford Tech Talk video blog series. In previous positions, including Senior Account Executive and Account Executive for Ford Racing at Campbell Marketing and Communications, Michael developed strategies that significantly enhanced digital engagement. A background in marketing and sales started with a role at Ansen Enterprises, where Michael achieved substantial growth in online sales. Michael's career began with experience in photography and event coverage at Supercars.net Publishing. Education includes a Bachelor's of Business Administration in Marketing from Western Michigan University, completed in 2007.