Whitney Larsen

Whitney Larsen currently serves as the Marketing Lead for the Americas at Formula 1, a position held since January 2025. Prior to this role, Whitney accumulated extensive experience at Nike, where responsibilities spanned multiple areas from December 2013 to October 2024, including Global Marketing Manager for Jordan Brand Streetwear and Women's & Kids, as well as Membership Marketing Manager and Global Brand Manager for Nike Trainer Network. Earlier professional endeavors included positions as a Graduate Research Assistant at The University of Alabama Graduate School, Sales Representative at OTM Creations, and Head Softball Coach at Holy Spirit Catholic High School. Whitney's educational background includes a Master of Science in Sport Management from The University of Alabama Graduate School and a Bachelor of Arts in Communication & Information Sciences with a focus on Public Relations from The University of Alabama.