Barbara Winters

Barbara Winters is a seasoned marketing and research professional with extensive experience in influential organizations. Currently serving as VP and Principal Analyst at Forrester since July 2018, Barbara focuses on developing customer-obsessed strategies that drive growth. Previously, Barbara held the role of Research Director at SiriusDecisions, providing advisory services for B-to-B leaders. At HG Data, Barbara was VP of Marketing, specializing in competitive intelligence for technology firms. Barbara's career began at Intel Corporation, where roles included Global Messaging Manager and Senior Marketing Strategist, contributing to a significant consumer marketing campaign. Earlier positions at Xircom included Director of Marketing Communications and Product Marketing Manager. Barbara holds a Bachelor's Degree in Marketing from California State University, Northridge.