John Buten

John Buten is a seasoned marketing professional with extensive experience in various leadership roles across multiple industries. Currently serving as Principal Analyst for Portfolio Marketing at Forrester since April 2020, John conducts market research and consults with industry marketers to enhance customer-centric practices. Prior positions include Sr. Director of the LaunchPad Program at Cognizant, leading a business incubation initiative, and Sr. Director of Global Marketing and Enablement at Akamai Technologies, where John established a global campaigns function for digital demand generation. Additional roles encompass marketing leadership at Generation5, Pegasystems, ATG, Engage, AnswerThink, and as a strategic planner at Chiat Day and Bozell Advertising. John holds an A.B. in Sociology from Harvard University and furthered education at the University of Pennsylvania.