Forsta
Kyle Ferguson is an accomplished executive with extensive experience in leadership roles across various industries. Currently serving as a Board Member for Invisible Homes and Papirfly Group, as well as the Chief Executive Officer of Forsta since May 2020, Ferguson has played a key role in transforming Forsta into a leading Market Research and Experience technology platform. Prior to this, Ferguson was the Chief Executive Officer of Fraedom, a global Fintech acquired by Visa Inc., and held significant positions at Hogg Robinson Group PLC and American Express. Ferguson holds a Bachelor of Science degree in Chemical and Environmental Engineering from Rensselaer Polytechnic Institute.
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Forsta
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We call it Human Experience, or HX for short. At Forsta we begin with the premise that behind every data point is a person, a real human being. You need to get closer to them to fully understand their experiences, really see who they are, better respond to their needs, and build genuine lasting relationships with them.