Forsta
Lorenzo Fresh Franchini has a diverse background in user experience research, brand development, and trend analysis. With a focus on innovation and challenging assumptions, Lorenzo has worked with various companies in different industries, from food to design. Lorenzo's educational background includes a degree in Science of Communication with a focus on Urban Anthropology and Emerging Markets. Lorenzo's professional journey showcases their passion for understanding user behavior and driving meaningful insights for global teams.
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Forsta
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We call it Human Experience, or HX for short. At Forsta we begin with the premise that behind every data point is a person, a real human being. You need to get closer to them to fully understand their experiences, really see who they are, better respond to their needs, and build genuine lasting relationships with them.