Derek Smith

Derek Smith is an accomplished marketing professional with extensive experience in digital media and paid marketing strategies. Currently serving as the Paid Media Marketing Manager at Fortra, Derek leads a team managing over $2 million in annual ad spend for a range of cybersecurity products, successfully transitioning ad accounts to in-house management to save over $300,000 in agency fees. Previously, Derek held various roles including Paid Media Manager at Alert Logic, where over $1 million in annual spend was overseen to drive leads and brand awareness, and Director of Paid Marketing at Set Fire Creative, where a remarkable 130% revenue growth was achieved within six months. Derek's career also includes consulting eCommerce clients to optimize web performance and generate revenue improvements during tenure at Disruptive Advertising and Big Leap. An MBA graduate from Woodbury School of Business, Derek possesses a strong educational background in marketing and business management.