Foundation Direct
Michael Heidner is a skilled professional with a strong background in analytics, business intelligence, sales development, and digital content production. With experience at companies like Google, Foundation Direct, FOX Sports, and Best Buy, Michael has contributed significantly to various roles by leveraging data insights and strategic planning to drive business outcomes. Additionally, Michael has also shared his expertise as an adjunct professor at Wayne State University, focusing on data science strategy and leadership. With a Master of Science in Business Analytics from the University of Michigan, Michael brings a wealth of knowledge and experience to any organization.
Foundation Direct
We started Foundation Direct to give Automotive Groups & Dealerships the ability to take their ad dollars directly to Google, YouTube, Facebook and Microsoft, enabling them to spend less on margin, invest more in media and drive better business results.