ANIRUDH KEDIA

Anirudh Kedia is an accomplished professional with extensive experience in market research and insights. Currently serving as Insight Lead at FPL Technologies since October 2022 and a CMI Manager at ICICI Bank since January 2019, Anirudh has a diverse background in consulting for leading FMCG clients and managing various aspects of the innovation process from concept development to post-launch evaluations. Previous roles include Senior Manager at Kantar IMRB and Research Executive at Nielsen India, with foundational experience as a Market Research Analyst at Nielsen Company. Anirudh also has internship experience, including studying consumer attitudes at IMRB International and analyzing market activities at Marico Ltd. Anirudh holds a P.G.D.M. in Marketing from Chetana's Institute of Management & Research.