frank green
Rob McElroy is an accomplished professional with extensive experience in marketing technology and operations across multiple industries. As the Global Digital Director at frank green since July 2025, Rob leads digital initiatives to enhance global strategies. Prior to this role, Rob served at AG1, overseeing marketing operations and technology, and led significant projects at Anheuser-Busch and Anheuser-Busch InBev, focusing on consumer data integration and MarTech strategies. With a background in innovation management at Totes Isotoner and entrepreneurial experience as the owner of Cross Bridge Trading, Rob combines technical expertise with strong leadership skills to drive impactful results. Rob holds an MBA from Melbourne Business School and a BFA from Loyola University Chicago.
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frank green
frank green is not a person. It’s a philosophy. We started with an honest approach to sustainability – reducing single-use waste by reimagining cups and bottles. Since its inception in 2014, frank green has grown into one of the world’s most loved reusable cups and bottles brands and is rapidly expanding around the world - specifically the US. We all want to do better by our planet. We know how bad single-use coffee cups, water bottles, and plastics are for the environment. Our mission is to stop the manufacturing and use of single-use items by creating innovative products that are stylish, good for the environment and made to fit you.