Frasers Group
Benedict Sim is an experienced professional in the retail industry, currently serving as Managing Director at Frasers Group since March 2020. Previously, Benedict held the positions of Deputy Managing Director and Commercial Director within the same organization. Prior to joining Frasers Group, Benedict worked at Sportsdirect.com from February 2018 to July 2023, where responsibilities included the roles of Global Branding Director and Retail Operations Director.
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Frasers Group
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Frasers Group is a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.