Loïs Guillermond

Loïs Guillermond is an accomplished professional in the field of search engine optimization and entrepreneurship. Currently serving as the Search Engine Optimization Manager at Frasers Group since February 2024, Loïs has successfully launched the Sports Direct website across 10 European markets, focusing on tailored content strategies and organic growth. As a co-founder of Suay Hype, a premium surfwear brand in Amsterdam, Loïs emphasizes exceptional quality and customer satisfaction. Previous experience includes SEO consulting at Arkée and Eskimoz, as well as project management at Sup Sup Club, where the innovative rental model has led to significant growth in multiple markets. Loïs co-owned O’Paddle d’Olt, a leisure center in France, and holds a Bachelor's degree in Business/Managerial Economics from Université de Lyon.