Cheryl Haywood

Cheryl Haywood has extensive experience in marketing, currently serving as VP of Marketing at Fraxion since March 2019, where responsibilities include overseeing marketing strategies, digital content management, and customer retention initiatives. Prior to this role, Cheryl held the position of Marketing Manager at Fraxion from June 2010 to March 2019, focusing on online marketing, campaign management, and corporate branding. Additional experience includes a copywriting role at AlterSage Consultants, event management and marketing at Specialised Exhibitions, and support positions in marketing and administration at The Platinum Group and Slate. Cheryl's expertise encompasses content marketing, demand generation, cross-departmental collaboration, and performance measurement.