FREEZING POINT
Kyle Freebairn has extensive experience in various industries and roles. Kyle is currently the CEO of Freezing Point, a company that manufactures and sells frozen beverage flavors. In this role, they oversee the management of the company and its partnerships with distribution partners.
Prior to that, Kyle worked as the General Manager for China at ICON Health and Fitness. Here, they managed the fitness equipment and accessories business in China, including distribution channels and e-commerce platforms. Kyle was responsible for various aspects of the business, such as sales, marketing, finance, strategic planning, and product innovation.
Before joining ICON Health and Fitness, Kyle worked at Deloitte Consulting, where they held several positions. Kyle served as a Manager in the Corporate Strategy department for the US Consulting Executive Office and as an Engagement Manager - Strategy at Monitor Deloitte. In these roles, they focused on corporate strategy and consulting projects.
Kyle also has experience in marketing and sales, having worked as the Vice President of Marketing and Sales at Bazari, an SMS mobile information management company. During their time there, they developed the company's brand and customer communication strategy and built the initial sales pipeline.
Additionally, Kyle has gained valuable experience in market research and financial analysis. Kyle worked as a Summer Associate at Fairbourne & Sunesson Consulting, where they conducted market research and analysis in emerging markets. Kyle also worked as a Financial Analyst and Strategic Pricing Analyst at US Airways, where they managed forecasting and pricing for flight markets.
Furthermore, Kyle has entrepreneurial experience as the Founder and President of Horizon Surfboards, a surfboard brand that they started and managed.
Overall, Kyle Freebairn has a diverse background with expertise in executive management, sales and marketing, strategy consulting, market research, and financial analysis.
Kyle Freebairn has a Bachelor of Arts degree in Psychology from the University of Arizona, which they obtained from 1999 to 2002. Kyle furthered their education by pursuing a Master of Business Administration (MBA) with a specialization in Marketing at Brigham Young University from 2008 to 2010.
FREEZING POINT
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Freezing Point, the parent company of the consumer frozen beverage brand "Frazil", is the fastest growing frozen beverage company in the convenience store channel across the US. Frazil is also located internationally, across Europe, Central America, the Middle East, and Asia. What makes Frazil unique and what has led to the massive growth it has experienced the last few years? - Amazing flavors and product - Strong brand appeal and visual identity in stores - World-class distribution and retail partners - Industry-leading service and customer care Once you try the product you'll understand. Consumers love Frazil because the product tastes amazing. It's truly a difference consumers can taste for themselves. Frazil uses real sugar, not high fructose corn syrup like almost all other slushie products. Also, Frazil's flavor formulations have a unique development process unlike any other slush brand in the world! The founder of Frazil started in the shave ice business, and has developed countless flavors for the shave ice franchise "Tropical Sno". Every summer the company comes out with tons of new flavors. The flavors and combinations that really take off over the summer get modified into the new flavors launched by Frazil the following year! (thanks Tropical Sno, we love you guys! :) Frazil is also committed to the in-store experience. The visuals help bring the C-store experience to life, draw consumers in, and help more people enjoy this delicious beverage. Frazil also provides training and helps assist in setting up retail locations to sell Frazil, with install kits, signage, posters, and merchandising. Frazil is quickly expanding its team, and filling key roles in sales, operations, marketing, finance, and production. If you're interested in joining one of the coolest places to work in the Salt Lake City area reach out and see what roles might fit your experience!