FRÉ was founded in 2016 by Michael Azoulay and Mickael Bensadoun out of the desire to produce disruptive suncare solutions and build a responsible brand with a strong social impact.

Expert in Suncare and Photoaging, FRÉ crafts a comprehensive skincare range based on science-led formulas and powered exclusively by our breakthrough anti-aging patent, Argania Active Complex™

Argania Active Complex™, FRÉ’s clinically proven anti-aging patent, combines argan oil with the stem cells and leaf water of the resilient desert Argan tree. It treats skin from the long lasting effects of UV damage and photoaging (wrinkles, lines, hyperpigmentation, dark spots) and skin inflammation (breakouts, irritation, over dryness).

FRE's products are dermatologist approved, vegan and cruelty-free. We use sustainable packaging made from materials including glass, recycled plastic and sugarcane. 

FRÉ was born with a passion to drive social change and environmental sustainability through the power of community. At FRÉ, we believe in female leadership. We empower women through movement. We partner with fitness and wellness influencers to make an impact through community. We work with nonprofit like Bo'atot who empower girls from underprivileged backgrounds through sport.







Beauty & Cosmetics

Health & Wellness

Natural Resources

Social Impact

FRÉ Skincare

FRÉ Skincare's headquarters in Tel Aviv, Israel

Michael Azoulay

Tanya Vereshagin

Tanya Shavit Ivanova

Camila Cembal

Tal Hamami

Marketing and Community Engagement

FRÉ Skincare

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Marketing and Community Engagement

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