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Atikah Azami

Marketing/pr Executive at Fred Perry

Atikah Azami is a marketing and public relations executive at Fred Perry since November 2022, previously serving as a project executive and project management intern at Initia Pte. Ltd. from March to November 2022. Atikah was a festival organiser for ARTWalk Little India 2021 between July 2020 and February 2021 and worked as a graphic designer at Lifesparks Photography from July 2018 to August 2019. Atikah holds a Bachelor’s Degree (Hons) in Arts Management from LASALLE College of the Arts, completed in 2022, and a Diploma in Design and Visual Communications from Nanyang Polytechnic, obtained in 2018.

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Fred Perry

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Fred Perry has always been different. Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through, and despite the establishment, but always with style. In 1952, he founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. The shirt is the start and end of everything we do, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. A true icon.


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