Fred Perry
Aviana Cruddas has a diverse work experience in the apparel industry. From 2017 to 2018, they worked as the Director of Financial Planning and Analysis at Fred Perry. In 2019, they assumed the role of Headquarters Partner as Chief Data Analytics Officer at the same company. In this position, they are responsible for data analysis and the company's external development and business expansion. Aviana frequently travels to different countries for their work.
Aviana Cruddas pursued their higher education from 1997 to 2002 at the University of St Andrews. During this time, they completed a Bachelor's degree in Economic Planning (Economics) with Honors, earning a BA (Hons) in the field of study.
Fred Perry
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Fred Perry has always been different. Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through, and despite the establishment, but always with style. In 1952, he founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. The shirt is the start and end of everything we do, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. A true icon.