Fred Perry
Fred Smith has over two decades of experience, currently serving as a Joiner at Me and Co since January 2011 while simultaneously holding the position of CEO at Fred Perry since January 2001. This diverse background showcases expertise in both hands-on craftsmanship and executive leadership.
Fred Perry
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Fred Perry has always been different. Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through, and despite the establishment, but always with style. In 1952, he founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. The shirt is the start and end of everything we do, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. A true icon.