Fred Perry
Georgina Hood has built a strong career in ecommerce and digital marketing, currently serving in a key role at Fred Perry since June 2020. Prior to this position, Georgina gained valuable experience at Silver Cross Ltd as a Marketing Executive and Marketing Assistant from September 2018 to June 2020, and previously worked as an Ecommerce Assistant at NOVERRE LIMITED from November 2016 to August 2018. Georgina holds a Bachelor of Arts degree in Religion, Philosophy, and Ethics from King's College London, completed in 2016, and also attained A Levels at Easingwold Sixth Form between 2010 and 2012.
Fred Perry
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Fred Perry has always been different. Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through, and despite the establishment, but always with style. In 1952, he founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. The shirt is the start and end of everything we do, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. A true icon.