Fred Perry
Geraldine Rouse Walsh is an experienced retail operations manager with a strong history in enhancing business sales and productivity. Currently serving as the Retail Operations Manager at Fred Perry since October 2011, Geraldine specializes in developing and implementing effective strategies and policies. Prior roles include Retail Operations Manager and Senior District Manager at Levi Strauss & Co. from March 2006 to September 2011, as well as Regional Manager positions at Mexx from February 2004 to February 2006 and EPISODE from February 1990 to January 2004. Geraldine holds a BA HONS in Modern European Studies from Thames Valley University and Aix en Provence University, completed between 1986 and 1989, along with O Levels and A Levels from Oaklands R.C. in Waterlooville.
Fred Perry
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Fred Perry has always been different. Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through, and despite the establishment, but always with style. In 1952, he founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. The shirt is the start and end of everything we do, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. A true icon.