Fred Perry
Giordano Di Stasio has over 15 years of experience in e-commerce and graphic design, currently serving as an E-commerce Content Coordinator at Fred Perry since March 2008. Responsibilities include collaboration with the E-commerce manager on web analytics to monitor key performance metrics, ensuring consistent content quality across platforms, and executing detailed content plans. Previous roles at Fred Perry include Ecommerce Customer Service Assistant and Store Manager, where Giordano managed daily operations and stock control. Additional experience includes positions as a Junior Graphic Designer at Black Dog Publishing and Oasis Fashion, contributing to various design projects. Giordano holds a Bachelor of Arts in Graphic and Media Design and a Foundation Diploma in Graphic Design from the University of the Arts London.
Fred Perry
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Fred Perry has always been different. Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through, and despite the establishment, but always with style. In 1952, he founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. The shirt is the start and end of everything we do, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. A true icon.