Fred Perry
James O'Connell-Jones is a seasoned creative professional with extensive experience in brand management and digital design. Currently serving as Brand Creative Manager at Fred Perry since January 2018, James oversees the design and execution of creative brand activations across various digital and physical platforms while managing a design team. Previously, James held roles including Graphic Design Lead at Fred Perry, Freelance Senior Digital Designer at Burberry, and Digital Designer at Diligent Commerce. James began a design career at Urban Outfitters Europe & Asia and Design by Structure. Educational qualifications include a BA (Hons) in Graphic Design from Ravensbourne University London and an Art Foundation degree in Visual Communication from Birmingham Institute of Art and Design.
Fred Perry
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Fred Perry has always been different. Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through, and despite the establishment, but always with style. In 1952, he founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. The shirt is the start and end of everything we do, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. A true icon.