Fred Perry
Lucy Goodall is a dedicated fashion professional with extensive experience in the industry. Currently serving as a Fashion Designer at SHEIN since August 2024, Lucy has previously worked as a Product Developer at Lavenham and progressed from a Junior Product Developer to a Designer at Fresh Minds-New Beginnings. During this time, Lucy contributed to charitable initiatives for children's sexual abuse awareness through garment creation for events. Previous roles include Womenswear Manager and Merchandiser at Javelin Clothing, Supervisor at Dantry Laundry, and Retail Assistant at Sainsbury's, where Lucy ensured a hygienic shopping environment during the pandemic. Additional experience includes positions at Graduate Fashion Week and Fashion Fusion-WSC, providing backstage and dressing support, as well as early roles in sales at New Look and BMW Motorbike. Lucy holds a BA (Hons) in Fashion Design from Norwich University of the Arts and a Diploma of Higher Education in Fashion and Textiles from West Suffolk College.
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Fred Perry
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Fred Perry has always been different. Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through, and despite the establishment, but always with style. In 1952, he founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. The shirt is the start and end of everything we do, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. A true icon.