Susana Mihajlovic

Brand Development Coordinator DACH at Fred Perry

Susana Mihajlovic is an experienced marketing professional currently serving as the Marketing Coordinator DACH at Fred Perry since September 2017, where responsibilities include coordinating marketing materials, overseeing compliance with corporate identity guidelines, and managing social media efforts. Prior to this role, Susana held positions such as Sales Administrator DACH at Fred Perry, Werkstundentin at Flushing Meadows Hotel & Bar, and roles in e-commerce and digital marketing at Wildfox. Susana's early career also included positions as a Fashion Stylist at Scotch & Soda and customer service roles at Combitel GmbH and Oberpollinger. Susana holds a degree from Mediadesign University of Applied Sciences and has completed a retail management apprenticeship at Oberpollinger München.

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Bavaria, Germany

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Fred Perry

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Fred Perry has always been different. Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through, and despite the establishment, but always with style. In 1952, he founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. The shirt is the start and end of everything we do, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. A true icon.


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