Free Now Group
Daria Michalsky is a seasoned digital marketing professional with extensive experience in B2B marketing, currently serving as Senior Digital Marketing Manager at FREENOW since December 2019. At FREENOW, Daria plays a key role in developing and executing digital marketing strategies across multiple European markets, focusing on brand awareness, demand generation, and lead generation through platforms like LinkedIn, Google Ads, and Meta. Prior to this, Daria held various positions in performance marketing at Deposit Solutions, and in social media advertising at esome advertising technologies GmbH, where skills in campaign management, optimization, and cross-functional collaboration were honed. Daria's educational background includes advanced degrees in International Business and Intercultural Management from institutions such as Hochschule Heilbronn and the University of Southern Denmark.
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Free Now Group
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The FREE NOW group is the ride hailing joint venture from Daimler and BMW. It consists of the services mytaxi (9 European markets), beat (4 South American and 1 European market), Kapten (3 European markets), Clever (Romania) and hive (E-Scooter service in Portugal).