Stefani Rohrbeck

Stefani Rohrbeck has over two decades of experience in brand development, design, and user experience, primarily in leadership roles. At freenet AG from January 2012 to April 2022, Rohrbeck served as Head of Brand Experience, managing brand transformation and strategy, as well as overseeing all freenet and klarmobil brands. The role included project leadership of major campaigns and internal/external brand implementation. Previously, Rohrbeck led the Design & Corporate Branding department, introducing agile methods and digitalizing brand management. Earlier experiences included leading web design teams at CEWE Stiftung & Co. KGaA and Achtung!, along with a period of self-employment focusing on interaction design. Rohrbeck's educational background includes a program in Change Management and Digital Transformation at Universität Hamburg and a degree in Communication Design from Hamburger Technische Kunstschule HTK.