Frances Adams

Frances Adams is a seasoned marketing professional with extensive experience in brand strategy and licensing within the entertainment sector. Currently serving as a Senior Marketing Consultant at Fremantle since March 2020, Frances previously operated as a Brand Strategy, IP & Marketing Specialist at Frances Adams Consultancy. Frances's tenure at Endemol Shine Group spanned over four years, during which significant roles included Group Director of Brand Strategy and Global Director of Brands & Licensing, achieving notable successes with high-profile titles such as MasterChef and Peaky Blinders. Frances's earlier roles include Director of Creative & Franchise Management at Shine Group and Creative Director at BBC Worldwide. Academically, Frances holds multiple Master's degrees, including one in History of Art and Architecture from Trinity College Dublin, and a Digital Marketing Diploma from London Business School.