Traca Rafferty

Traca Rafferty is a seasoned digital media professional with extensive experience in social media management and marketing. Currently serving as Digital Media Manager on the Digital Brand Partnerships Team at Fremantle since August 2022, Traca previously held the role of Social Media Manager at Wondros, a global creative agency focused on social change and public health. Traca’s background includes nearly seven years at OWN: The Oprah Winfrey Network, progressing from Coordinator to Senior Manager in Social Media & Marketing, where strategic initiatives led to significant earned media returns. Earlier experience includes roles at E! Networks, CBS’s Let's Make A Deal, and WCSH6 News Station, complemented by academic qualifications from Stonehill College and Boston University in communications and television production.