Frequency Foundry
Shekar Kadaba is the Founder and Chief Experience Officer at Frequency Foundry, where Shekar helps mid to large-sized organizations achieve resonance with their customer base. Shekar also serves as the VP - Customer Experience. Prior to this, Shekar was the Chief Executive Officer at Rethink55, where Shekar was responsible for business development and sales. Shekar also served as the Director - Consulting Services. Shekar has also held roles at Alberta Contact Centre Association, Whistler Friday, Online Business Systems, Call Genie, Telus, and UpSource, showcasing their expertise in telecommunications and customer service. Shekar holds a M.Eng in Internetworking Engineering from Dalhousie University and a B.Eng in Electronics and Communication Engineering from Bangalore University.
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Frequency Foundry
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Our driving philosophy is quite simple. We work to transform both your sales and customer experience, transcending the status quo of your industry or category. The result is richer customer engagement, deepened loyalty, reduced operational cost and accelerated revenue growth. It has been said that you can define who you are by stating who you are not. We are not a business strategy firm. We are not an advertising or branding agency. We are not an information technology company. Yet we draw on all three of these disciplines to design Customer Resonance in what has been traditionally called Customer Relationship Management (CRM). Most CRM implementations fail. We think that is a shame. The technology has been around for over a decade and the platform is mature. We’re here to change that statistic. CRM failures have much less to do with incapable technology, but rather flaws in the strategy (or the lack thereof), the ownership (or the lack thereof), the expectations or the implementation approach. We believe this is due to a technology based approach to CRM. CRM is not a technology, it is a belief, it is a mindset, and it is a pervasive, disruptive and positive transformation that can be enabled through technology. We founded Frequency Foundry with the idea of combining a left-brain technical approach with a right-brain creative perspective to form a holistic view to designing business development and customer strategies that utilize CRM technology. As a result, we have a passion and an aptitude for business strategy, brand strategy, user experience design, consumer research and CRM technology development and implementation. We are also a product of our experience and our environment. Living and working in an oil and gas town surrounded by prairie, we have developed a strong background working with B2B companies in the oil and gas industry, public sector and higher education.