Fresh
Colene Blanchet is an accomplished design professional with extensive experience in global packaging and branding across various industries. Currently serving as Vice President of Global Packaging Design at Fresh since December 2018, Colene leads strategic initiatives in design and sustainability for diverse product lines. Prior roles include Design Director for Soaps and Sanitizers at Bath & Body Works, where Colene facilitated growth through innovative packaging solutions, and Art Director for Fragrance at Victoria's Secret, contributing to award-winning fragrance programs. Colene's earlier experience includes a Creative Design Manager position at West Elm, overseeing print and packaging design, as well as freelance roles for notable brands and academic institutions. Colene holds a BFA in Industrial Design from Massachusetts College of Art and Design and a BFA in Graphic Design from the University of Massachusetts Lowell.
Fresh
In 1991, our founders Lev Glazman and Alina Roytberg saw the need for beauty that was both effective and indulgent. Following their American dream, they opened a small store in Boston devoted to curating natural products from around the world and engaging a community. The original shopkeepers, they created a brand that touches people’s hearts as well as their skin—and quickly developed a cult following. Today, fresh is a global company headquartered in New York offering a full lifestyle line spanning skincare, lip care, bodycare, and fragrance in 16 countries. But we don’t just aspire to make the best products on the market; we want to be the best beauty brand to work for. Whether developing a breakthrough formula, designing a marketing campaign, or welcoming guests in our shops, you are hand-picked to join us on our journey to make the world more beautiful one heartfelt experience at a time. Because beauty is more than skin deep. And fresh is more than a brand…it’s a feeling. In 2000, fresh partnered with the world’s leading luxury products group, Moët Hennessy Louis Vuitton (LVMH), gaining invaluable access to expertise, research, technology, professional development opportunities, and world-class benefits. The Group is comprised of a unique portfolio of over 70 prestigious brands including Louis Vuitton, Sephora, Dior, Benefit Cosmetics, Bulgari, and Veuve Clicquot, At fresh, we’ve created a warm, inspiring environment that encourages our teams around the world to dream big, because that’s how we got here. On any given day, you might find us celebrating a fresh family member, testing out new beauty products, or hitting the streets during a trend tour. Curiosity, passion, generosity, and a sky’s the limit spirit are woven into our DNA, stemming from our founders, and those values fuel our search for the extraordinary—in product and people.