Joona Luoma

Group Business Controller at Freska

Joona Luoma is a skilled finance professional with extensive experience in business controlling and financial consulting, currently serving as Group Business Controller at Freska since August 2023. Joona has previously held positions at Avidly Suomi, Greenstep, and Rainmaker, focusing on reporting, budgeting, and developing financial processes for various growth companies. Joona's background includes roles in business operations at IBM Finland, financial assistant positions at MTV Oy, S-Pankki, and SSP Finland Oy, and experience as a credit officer. Joona holds a Master of Science in Economics and Business Administration with a focus in Finance from LUT School of Business and Management.

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Freska

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Freska is an on-demand online home cleaning services company based and operating in the Nordics.