Frida
Lexi Stuver is an accomplished professional in brand management and merchandise planning, currently serving as the Director of Brand Management at Frida since May 2022, following roles as Senior Brand Manager for Baby and Performance Analytics Manager. Before Frida, Lexi worked at Chewy as a Category Manager from September 2021 to May 2022, and prior to that, held multiple positions at Tiffany & Co., including Senior Analyst roles in Global Category and Assortment Planning from January 2020 to September 2021. Lexi's earlier experience includes a stint as a Wholesale Merchandise Planner at Anthropologie and various buying roles at Macy's from February 2016 to January 2020. Lexi's career began with freelance work during New York Fashion Week and an internship at HL Group, after earning a Bachelor of Arts in Fashion Merchandising from The Art Institutes and earlier studies at the University of Oregon.
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Frida
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Frida manufactures and sells baby care products, grooming kits, mom products, first-aid, postpartum recovery and delivery kits.